---
title: "Product standards"
description: "The professional standards for product practice: the shared expectations that define good product work."
section: "Standards"
url: "https://theipp.org/standards"
---

# Product standards

## Summary

The professional standards for product practice: the shared expectations that define good product work.

## Main content

The Institute's standards define what good product practice looks like, so quality is shared rather than personal. They span the Product Professional Standards (the principles of the craft), Evidence Standards (the proof required for decisions), Decision Standards (how decisions are framed and recorded), AI Product Standards (building responsibly with AI) and the Future Product Standard. Each pairs good practice with poor practice so teams can self-assess and improve.

## Key concepts

- Standards make good practice explicit and assessable
- Evidence is matched to the risk of the decision
- Decisions are framed, recorded and reviewable
- Responsible practice is embedded, not bolted on

## Related pages

- [Product Professional Standards](https://theipp.org/standards/product-professional-standards.md)
- [Product Evidence Standards](https://theipp.org/standards/product-evidence-standards.md)
- [Product Decision Standards](https://theipp.org/standards/product-decision-standards.md)
- [AI Product Standards](https://theipp.org/standards/ai-product-standards.md)

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