---
title: "Manifesto"
description: "Our manifesto for raising the standard of product practice globally and treating product as a profession, not just a role."
section: "Organisation"
url: "https://theipp.org/manifesto"
---

# Manifesto

## Summary

Our manifesto for raising the standard of product practice globally and treating product as a profession, not just a role.

## Main content

The manifesto sets out what the Institute of Product Professionals stands for: that product is a profession with shared standards; that judgement, evidence and accountability matter more than output; and that the craft improves when its expectations are made explicit. It is the argument for building product practice as a discipline the whole industry can hold itself to.

## Key concepts

- Product deserves the standards of a profession
- Judgement and evidence over output and theatre
- A shared, improvable definition of good practice

## Related pages

- [About](https://theipp.org/about.md)
- [Product standards](https://theipp.org/standards.md)
- [Membership](https://theipp.org/membership.md)

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